It’s time to think and decide again what is important to us. Now, more than ever, there is a growing sense of the need for change and renewal. People everywhere are thinking about what happened, what is, and what could be in the future. It’s like a breath of fresh air and a new starting point that inspires us in our design approach. Welcome to the new age.

DESIGN PHILOSOPHY
At Solelux, we feel like we’ve embarked on a journey and see every possible reason in the world to return to core design values and principles. We perceive it as a way of creating a living space that corresponds to human nature and fulfills every desire for renewal. The right mindset and fresh approach to minimalism brings exceptional value to our lives, and our design philosophy aims to do just that. In a changing world, we want to be careful about what we add to it. Solelux can strengthen its appeal by taking responsibility for its environmental impact. Therefore, we will focus on less and better, yet with an eternal sense of beauty.

VISUAL IDENTITY
At the beginning of a new era, we are proud to present our new visual identity: deeply rooted, clear and, as always, with a touch of timelessness. If clarity and calmness are considered today’s greatest luxuries, it is because they return us to the meaning of our existence. When you think about it, going back to basics is a big step forward. The feeling is enlightened and can be defined by simple values like beauty and functionality.

THE BEAUTY OF LIVING
A new sense of opulence emerges. Moving away from the age of high speed and many distractions, we can start with a blank canvas. Following our intuition, we developed “Beauty of Living” as a concept that finds its origin in our belief that Mother Nature is the ultimate source of inspiration. »Beauty of Living« tells us to be good to the Earth, inspired by elements and designs that can be recycled. Our well-designed textile collection, understated yet comprehensive, focuses on sustainable and tactile materials. We choose materials that will last instead of being part of a fashion that is fleeting. All our sustainable products will be marked with our new eco logo.

THE DIGITAL JOURNEY
Things are changing quite quickly in industries and businesses. Today’s customer journey usually involves a significant first phase of online research before making any decisions. People are more curious, impatient, demanding and better informed than ever before. Recognizing the transition to the Internet and the need for digital assistance, we have launched a new website full of inspiration while the customer portal is currently under construction. It will be access to all the knowledge and information our customers may need to excel in the eyeshadow industry. In order to ensure maximum visibility and a strong online presence, we invest in multi-channel efforts. Follow us and be inspired.